Au naturel

Frank And Oak — Au Naturel S/S 22 Campaign

Concept, creative, art direction, creative lead.

Launch campaign for Frank And Oak’s sustainable natural fibre S/S 22 collection ‘As Nature Intended’. With the usual predilection for quirky and ludic interpretations, this campaign highlights the joys of summer moments with a nostalgic twist - heightened after two summers full of constraints due to the pandemic.

The feeling is free — the spirit of the brand lives through the way people wear the clothes. Whether it’s running through a lush field of greenery, or enjoying the sun one glorious Canadian summer afternoon, with Frank And Oak you’ve can have it all.

The ultimate goal was to refresh the brand’s image, customer perception, and renew excitement for this light-as-air menswear and womenswear collection, and it resulted in 2-video series used as digital and TV ads, as well as a photoshoot depicting the key looks for the season.