Judith & Charles — Spring/Summer 19 Campaign

Concept, art direction, casting direction, visual narrative, and design for the brand’s Spring/Summer Campaign and lookbook. This visual concept brings to the forefront the fascination for human particularities and how it can be expressed through different styling personas.

This campaign won the Infopresse Grand Prix Lux Award in 2019 for best photo fashion campaign of the year.

This work, was among a series of campaigns that helped the brand organically double their social followers in less than two years, while attracting a younger crowd with an updated elevated brand imagery, generating brand awareness and increasing luxury perception.