Make it Local Project by Frank And Oak

Creative Lead, Art Direction, Storytelling, Casting.

The launch of Frank And Oak’s newest project called Make it Local, which marks the local production of their new line of organic cotton t-shirts (in a factory in Saint-Odilon, Quebec), in an effort to bring production closer to home with every collection.

To honour the project’s first instalment, and the brand’s values for supporting local talent and the creative community of artisans, we worked with 2 Canadian artists to design a collection of limited edition t-shirts, in addition to the brand’s core collection. The videos bring to the forefront their talent and individuality, as well as their thoughts on living locally to inspire a better lifestyle.