Frank And Oak — Responsible Footwear Campaign
Creative Lead, Art Direction, Storytelling.
Campaign work for the launch of Frank And Oak’s own line of sustainable, responsibly sourced and produced footwear, comprised of 3 styles: the Nevasca Winter Boot, the Drift Everyday Sneaker, and the Skipper Recycled Sneaker.
We followed Ethan Song, the founder of the brand, and the artisans working at the origin factory in Porto, Portugal, in order to capture and tell the story of these revolutionary shoes that quickly became a customer staple thanks to their story, craftsmanship and the amazing humans at the center of their creation.