Fall Theatrics

Judith & Charles — Fall Theatrics Campaign

Concept, art direction, casting direction and visual narrative for the brand’s Fall/Winter Campaign 19 and lookbook. A continuation of the season’s Spring/Summer instalment, this campaign highlights a theatrical exploration of the personas that define the J&C modern woman, with the goal of elevating the brand’s DNA.

This work, was among a series of four 2-year brand image campaigns that helped modernize brand perception, increased desirability, while organically doubling social following by attracting the much wanted customer niche the brand was after. With updated elevated brand imagery, the campaign generated much needed brand awareness and increased luxury perception.