Omy Lab. — Brand Launch Campaign

Creative direction, brand lead, strategy, brand image, casting, design & art direction.

Launch campaign and branding work for Omy Laboratoires, a Quebec-based skincare and beauty start-up with a focus on personalized products and an AI diagnostic system for accurate skin therapy, Skin IA.

As their Brand & Creative Director I developed Omy’s branding guidelines, strategy, and campaign executions, trained and led their internal brand team, and collaborated with external partners to further develop their brand image & DNA, brand voice, visual art direction, packaging, and design direction. I also crafted and directed their first Canada-wide brand awareness campaign and spearheaded the launch of their personalized products line and new packaging across all product lines.

Fast forward 6 months onwards, they are now the leading Canadian personalized skincare company, B-Corp certified, the first company to produce customized formulas in refillable packaging, and part of the country’s most innovative start-ups to watch.