Fido 20 Years Anniversary Campaign

Art direction & design work done at TAXI Montréal.

For the 20ᵗʰ anniversary of Fido, one of the biggest telco brands in Canada, we wrote, directed and shot this TV ad with the most adorable Jack Russell ever (Squat) as the brand's famous mascot.

The ad campaign launched a Canada-wide airstream tour experience as a thank you to Fido's followers that had been with the brand from the beginning. Part of this 360 anniversary campaign were a variety of digital ads, social, print, OOH and in-store deliverables, announcing all the treats awaiting their customers. A 20-day long music hub with exclusive content from artists such as Kaytranada was proposed to take the party online for music lovers (in partnership with Spotify).