Go Get It Campaign

Art Direction & Design for Fido’s Go Get It Campaign, executed in parallel with a broader transformation of the Brand Platform for this historic Canadian telco.

Built around a service-focused mantra, the Campaign centred on Fido as an enabler of millennial lifestyles, offering deals and plans that effortlessly fit into their daily routines.

Across TV, web, OOH, and on-campus placements, I designed cohesive visual assets and messaging, and helped shape a one-stop web hub that allowed customers to access and upgrade their services in a single click.

The campaign refreshed brand imagery, strengthened relevance with younger audiences, and contributed to measurable engagement uplift, reinforcing Fido’s position as a modern, lifestyle-oriented telecom brand.