Fido - Go Get It Campaign

Art direction & design work done at TAXI Montréal.

As part of its new mantra, Go Get It, Fido needed a service-centric TV spot to perfectly match their millennial consumers' lifestyle and values: no matter what they're up to, Fido is the enabler giving them great deals and plans that suit their needs.

Along with the TV ad, web ads, window posters, and strategic OOH posters placed on-campus, a 1-stop web hub was created to showcase and give easy access to everything customers need to amp up their phones in 1-click.