Frank And Oak — Kindred Moments

Concept, Art Direction, Casting, Editorial Story.

It has always been a dream of mine to be able to capture the magical month of November in Canada and what it means emotionally: before the great cold arrives, it is a month where people search for kinship, relatability, comfort and warmth more than any other time of the year, in preparation for a brutally cold season ahead. At Frank And Oak, we told the story of this moment through the clothing, specifically through the emotion each sustainable piece of clothing can bring to the wearer, as a gift to oneself.

Knitwear and cold-weather sweater details:

Editorial ecom segment:

Credits

Concept, art direction, casting: Suzana Alexa

Copy direction: Anne-Sophie Lambell

Model: Karl Assah (@Elite), Jason Squires-Benjamin (@LeDrew)

Photo & retouching: Amelie Chiasson

Photo & light assistant: Neal Hardy

HMU: Maïna Militza

Styling: Gwyn Kirby

Production: Le Répertoire