Judith & Charles — Fall/Winter 18 Campaign

Art direction, casting, design, content strategy and applications for the brand’s Fall/Winter Campaign and lookbook. The campaign continues to explore the brand's main characteristic: its essential duality.

This work, was among a series of 2-year campaigns that helped the brand organically double their social followers in less than two years, while attracting a younger crowd with an updated elevated brand imagery, generating brand awareness and increasing luxury perception.