Fall Theatrics

Judith & Charles — Fall Theatrics Campaign

Concept, art direction, casting direction and visual narrative for the brand’s Fall/Winter Campaign 19 and lookbook. A continuation of the season’s Spring/Summer instalment, this campaign highlights a theatrical exploration of the personas that define the J&C modern woman, with the goal of elevating the brand’s DNA.

This work, was among a series of 2-year campaigns that helped the brand organically double their social followers in less than two years, while attracting a younger crowd with an updated elevated brand imagery, generating brand awareness and increasing luxury perception.