Omy Lab. — Brand Launch Campaign
Creative direction, brand lead, strategy, brand image, casting, design & art direction.
Launch campaign and branding work for Omy Laboratoires, a Quebec-based skincare and beauty start-up with a focus on personalized products and an AI diagnostic system for accurate skin therapy, Skin IA.
As their Brand & Creative Director I developed Omy’s branding guidelines, strategy, and campaign executions, trained and led their internal brand team, and collaborated with external partners to further develop their brand image & DNA, brand voice, visual art direction, packaging, and design direction. I also crafted and directed their first Canada-wide brand awareness campaign and spearheaded the launch of their personalized products line and new packaging across all product lines.
Fast forward 6 months onwards, they are now the leading Canadian personalized skincare company, B-Corp certified, the first company to produce customized formulas in refillable packaging, and part of the country’s most innovative start-ups to watch.
Canada-wide campaign creative direction:
Branding development, product universe:
Campaign and product launches image direction:
Digital assets:
Website: home page design and content direction.
Email: personalized newsletter direction.
Email: various newsletter modules.
Social: story and posts designs.
Social: product launch and educational post designs.
Ecom imagery direction:
Credits
Brand Creative, Art Direction: Suzana Alexa
Graphic Designer: Coralie Côté
Collaborating Studios: @Wedge (Branding, Strategy), @Imagemotion (Content Production)
Campaign Talent: Carmel, Ramona, Mackenzie (@AnotherSpecies), Miles (@ElmerOlsen), Mia (@Next)
Photo & Retouching (editorial, product still-life): Jo Fortin, Valerie Boulet (@Imagemotion)
Styling & Set AD Team: Alvaro Delgado, Lisa Yang (@Imagemotion)
HMU: Shannie Jung (@TEAMM), assisted by Thomas Rousseau