Frank And Oak — Let’s Get Intimates Campaign

Concept, art direction, casting direction.

Launch campaign for Frank And Oak’s first line of organic underwear made with comfort and sustainability in mind. Visual emphasis was placed on the relation between underwear and personal lifestyle and styling choices to emphasize the second-skin effect.

Credits

Concept, art direction, casting direction & styling: Suzana Alexa

Copy direction: Anne-Sophie Lambell

Models: Anjelica, Cassandra (@Elite), Marina (@Dulcedo)

Photo & retouching: Simon Goupil

Photo assistant: Fred Boudreault

Videography: Gerardo Alcaine

HMU team: Jess Cohen (@Humankind)

Prop styling & set: Gwyn Kirby

Creative production: Catherine Cloutier