Frank And Oak — Winter Spectrum Campaign
Creative lead, concept, art direction, casting direction.
Launch campaign for Frank And Oak’s sustainable technical outerwear and natural fibre winter collection. With a playful interpretation, this campaign is inspired by nature lovers everywhere, conscious explorers who hold their values close to their hearts, honouring the great Canadian outdoors with a light-hearted spirit.
The goal was to promote the novelty collection as a whole, catering to both fashion-forward and performance-driven customers, while highlighting key USPs from a performance, technical and sustainable point of view.
Still life:
Landing page for the launch of the collection’s second instalment: the Apex Technical Winter Parka as the warmest sustainable outerwear piece of the collection made from recycled polyester and cruelty-free filling.
We partnered with a nordic explorer to produce real-life content and test the parka in the coldest of climates.
Winter outerwear email campaign
Editorial ecom segment:
Credits
Concept, art direction, casting direction & styling: Suzana Alexa
Copy direction: Anne-Sophie Lambell
Models: Elizabeth (@Lizbell), Tenzin (@NEXT), Fred, Carmel (@Another Species), Inez (@Humankind), Natasha (@BnM)
Photo & retouching: Amelie Chiasson
Graphic design: Sarah Lamarche
Lighting: Neal Hardy
Photo assistants: Fred Boudreault, Mylène Castilloux
Video team: Gerardo Alcaine
HMU: Mayillah Ezekiel, Jess Cohen (@Humankind)
Prop styling & set team: Gwyn Kirby
Production: Le Répertoire